Applied Art is a contemporary form of art used as a powerful tool for visual publicity, especially in the immensely creative, rewarding and vital field of advertising. A powerful tool of mass communication, Applied Art is also known as Visual Communication or Visual Design and Graphic Communication or Graphic Design. Applied Art is a proven tool of modern visual communication.
Applied Art as a professional skill finds high demand in the advertising industry worldwide. The advertising industry comprising creative agencies and graphic design studios strives to promote products/services/brands for companies across the business spectrum through various advertising tools including visual communication. Applied Arts forms the skill sets of artists trained to excel in the advertising industry by envisioning, designing and presenting high impact visual messages.
As a professional, in-demand career program, Applied Art features an in-depth, sector-focused and ever-evolving curriculum designed to instill creative sensibilities and groom aspirants to attain professional competence as Graphic Designers (Applied Artists) as per current industry trends. Essentially, the program helps candidates specialize in the knowledge and use of digital tools required for creative design (conceptualization, layout, image manipulation, etc…) across media from print to outdoor and web. The program also equips candidates with the intellectual competence to pursue higher education.
Program Eligibility: 10 + 2 or equivalent
Program Duration: 4 years
Degree Title: BFA (Applied Art)
Applied Art with specific reference to the advertising industry is an ever-evolving discipline and offers exciting opportunities for career aspirants seeking a bright and rewarding future. The industry offers talented candidates, excellent opportunities for career advancement and is amongst best paying fields. Great learning opportunities, and immense job satisfaction combined with remarkable professional and personal growth make this field a highly attractive career choice.
History of Visual Art and Aesthetics-I | English-I | Drawing-I
Color Design-I | Applied Art-I | Painting-I | Sculpture-I
Visual Communication-I | Drawing from Life | Computer Basics
Graphic Design-I | Typography-I
History of Visual Art and Aesthetics-II | English-II | Drawing-II
Color Design-II | Applied Art-II | Painting-II | Sculpture-II
Visual Communication-II | Environmental Studies | Drawing & Illustration
Digital Page Layout | Graphic Design-II | Typography-II
Reproduction Techniques | Technical Illustration | Computer Drawing
Graphic Design-III | Basic Photography
Campaign Planning | Advance Illustration | Digital Photography
Advance Typography | Ad-Film Design
Advertising Operations | Creative Illustration | Computer Image Editing
Advertising Photography | Mini Project
Internship | Project Work | Thesis